How to Write a Direct Mail Travel BrochureHow to Write a Great Travel Article Travel is a competitive industry. Cruise and hotel companies use every tool in their arsenal to sell packages and make money. That's why, even in this day and age of the Internet, direct mail is still selling a lot of cruises and hotel rooms. Here is how you can write a travel brochure and be a part of this exciting copy writing niche: COVER PAGE: State the obvious offer with an eye-catching photo or artwork. Take the guesswork out of why you are sending the piece through the mail. BAD COPY: "Take a break from work! You deserve it" superimposed over a photo of a happy person sitting at his desk in office.) BETTER COPY: "Enjoy $3,000 Off on Your 7-Day Bahamas Cruise Leaving on September 24th" superimposed over a photo of a happy COUPLE standing on the deck of a cruise ship, with gorgeous azure blue islands in the background. INSIDE PAGE 1: List all the features and benefits that your company offers. Make it very clear why it is to the consumer's advantage to take this travel opportunity -- now. For example, for a CRUISE BROCHURE, you may want to emphasize features (with benefits) such as: How to follow a FEATURE with a BENEFIT: BAD COPY that does not stress the benefit: "We offer a state-of-the-art Swedish spa and sauna." GOOD COPY that follows a feature with a benefit: "Relax your weary bones, rejuvenate your metabolism, open up your pores and get rid of all the toxins at our state-of-the-art Swedish spa and sauna." SCHEDULE or OFFER PAGE: Make sure you include a TABLE in which all your offers are displayed clearly with their prices. CONTACT INFO: Every page should display clear contact information, like a FREE phone number and a web site URL. Page footer would be a good place to display that indispensable information. WORDS TO USE in your brochure: Celebrate/Celebration Delicious Discover/Discovery Distinctive Distinguished Dream Dreamlike Educative Enjoy/Fun Enriched/enrichment Entertaining/entertainment Escape Excitement/exciting Explore/Exploration Free/Freedom Haven Health/Healthy Heaven Holiday Journey Journey of discovery Lasting Lasting memories Luxury Memories Opulent Quality Refresh/refreshing Relax/Relaxing Rejuvenate Rich Select/Selective Service State-of-the-art Tasteful Time Off Vacation Value/valuable Wish fulfilling Have a Great Tip, Photo or Comment About This Topic?Do you have a great tip or photo about this? Something that you believe we should read or see? Contribute and share it today! |