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How to Write Restaurant Direct Mail Copy -- A SAMPLE

How to Write Marketing Copy for Restaurants

How to Write Commercial Copy

How to Write Direct Mail Copy



© 2009-2010 Ugur Akinci

WORLD-CLASS DINING AFTER
A GOOD DAY AT THE CORNER OFFICE

(PHOTO of an upper-scale couple dining at a table overlooking a gorgeous lake winding around a pine forest.)

A solid day at the corner office…you've closed the deal, got the sale, signed the contract. You have negotiated, reasoned, and prevailed.

Now is the time to enjoy the rewards of success...

A private table for two overlooking the breathtaking panorama of Lake Double Pines.

The gentle minty breeze from the mountains blending in with the delicious aroma of world-class dishes and vintage wine served by white-gloved dining staff.

Our Grammy-winner jazz quartet stepping through timeless tunes in the background.

Memories and the moment... Your loved one, gazing at you with that special look that says one thing and one thing only: “Thank You!”

Welcome to ...

The Champions at Double Pines !

Welcome to our exclusive dining establishment for those unforgettable times when you really want to make a lasting impression and be proud of what you’ve accomplished in life.

How Exclusive?

When you first enter The Champion’s you’ll be greeted by the autographed photos and framed letters of some truly important people who have joined our rousing roster of celebrity patrons in the past.

Luminaries like President Bill Barron, Academy Award-winning star Hilary Gregor, all-time baseball great Barry Swing, incomparable soprano Beverly Bartoli, Moca Cola Chairman and CEO Jimmy Nevada, astronaut Michael Murphy, General Tommy Mercado Jr., and hundreds of other VIPs from many halls of fame…

You might see a famous TV news anchor dining to your right… and another familiar face from Las Vegas in that corner table to your left…

All five-star movers and shakers who appreciate the best in life, dining, and entertainment. You should join them today because

YOUR SUCCESS DESERVES NOTHING LESS...

Award Winning Cuisine by a Celebrity Chef

In addition to its top-echelon atmosphere of success and excellence, The Champion’s is also famous for its second-to-none gourmet cuisine presented by the world renown Master Chef Pierre de la Meister, who is a TV celebrity in his own right with six best-sellers to his name.

(PHOTO of the smiling dashing Master Chef Pierre de la Meister in kitchen whites and a chef’s hat, welcoming us with open arms at the front steps of The Champion’s.)

After supervising the gourmet departments of such glamorous establishments as Ritz Carlton of Paris, Bellagio of Vegas and Doha Intercontinental of Qatar for over 20 years, de la Meister has joined the hand-picked staff of The Champion’s five years ago to bring you the gourmet masterpieces that you can enjoy only at The Champion’s.

A legendary menu to grace your special moments:

(PHOTO of a waitress serving a plate of Tender Grass-Fed Sirloin Extravaganza a la Tuscana.)

  • Tender Grass-Fed Sirloin Extravaganza a la Tuscana
  • American Lamb Cassoulet with de la Meister Dill Sauce
  • Apricot Garlic Chicken Splendor with Walnut-Lemon Salad
  • Swordfish Involtini Messinese “On the Rocks”
  • No-Calorie Cherry Tapioca Pudding with Rose Liquor
  • Berry Cherry Almond Pie a la Carribean
  • … and 50 other blue-ribbon favorites to choose from

    Ready To Sip Thomas Jefferson’s Favorite Wine ?

    … all served with 69 selected vintage vines from our temperature-controlled deep cellar, some of which made the FORBES magazine’s list of “Most Expensive Wines in the World”:

    (PHOTO of the vast underground wine cellarwith deep rows of wine bottles stacked up from floor to the ceiling.)

  • Chateau Margaux 1787 -- a favorite of Thomas Jefferson! (We’ve got the last known 4 bottles.)
  • Chateau Lafite 1787 (Bordeaux) -- according to The Guinness Book of World Records, the world's most expensive bottle of wine,
  • Montrachet 1978 from Domaine de la Romanée-Conti,
  • Chateau Haut Brion Pessac-Lognan 1982, and
  • Chateau Lafite Rothschild Pauillac 1996

    How Can We Pamper You?

    After a hard day of success at the corner office, you deserve to enjoy perks like these:

    Exclusive LIMO and CHOPPER SHUTTLE service from downtown L.A. and Las Vegas 7 days a week. Why bother driving when you can spend your time more productively by attending to your precious guests and loved ones as you travel safely through the magnificent scenery to The Champion’s?

    SMOKER’S LOUNGE for smoking aficionados, with a great selection of top-notch smokes (Arturo Fuente – Opus X, La Gloria Cubana, Padron, Puros Indios, and many others) imported from four corners of the world.

    Your hard-earned right to enjoy what you like and deserve is our top priority.

    SWEDISH FOOT MASSAGE provided by nationally licensed podiatric massage therapists.

    Did you know that The Champion’s is the only elite dining establishment in the world where you can have a deeply relaxing foot massage while enjoying your dinner?

    Our unique CHAMPION’S YOUTH BAR serving fresh designer cocktails to invigorate your immune system, wash out the toxins, and rejuvenate your cells.

    Assorted healing teas and juices from China, Sri Lanka and Indonesia, exotic roots and plants with medicinal properties, organic-farmed fresh fruits, all blended according to our secret formulas. You’ll feel the results.

    GOURMET CLASSES held by Master Chef de la Meister!

    Back upon popular demand! Our customers loved our food so much that they’ve insisted learning the secrets behind our dishes. That’s why we have designed this exclusive behind-the-scenes insider’s look into our kitchen for the benefit of those guests who would like to learn the DE LA PIERRE WAY. Each small class is personally led by our Master Chef Pierre de la Meister. Advance reservations required.

    Visit The Champions at Double Pines TODAY!

    You’ve worked hard and proven yourself a success in everything you did. Now it’s time to play.

    Treat yourself and your loved ones to an unforgettable lunch or dinner at The Champion’s.

    Toll Free Reservation

    Due to limited seating and year-around demand, we strongly recommend you to reserve your table in advance for the legendary service and deluxe treatment that made us the number one choice destination for high achievers like yourself.

    Call our exclusive 24-hour reservation line 1-855-555-5555 TODAY and express your wishes to Janita, Caroline or Heather who would be happy to accommodate you.

    Or you can visit our special reservation web page at www.thechampionsatdoublepines.com/reserve and click the YES button for your secure on-line reservation.

    The Service is About to Begin at The Champions...

    We’ve got your table ready by the Lake. The weather’s fine. Stars shining bright above.

    Delicious aromas are wafting in from our busy world-class kitchen.

    Our seasoned and knowledgeable dining staff are about to take orders for house-special hors d’oeuvres and drinks.

    The Lyndon LeJour jazz quartet is warming up and our accomplished guests started to trickle in.

    It’s going to be a wonderful and glamorous night tonight, like every night at The Champions !

    You’ve worked hard to be where you are today. Now it’s time to relax, let go and enjoy the spoils of success.

    We are waiting...

    Sincerely,

    (signed)

    Shirley S. Santiago
    General Manager
    The Champions
    Double Pines, Nevada

    P.S. When you arrive, please make sure to ask for your First Time Visitor FREE GIFT – a HIS and HER set of 100% pure Argentinean cotton Hand Towels -- monogrammed with your initials, of course. Just another way to serve you and express our gratitude.

    P.P.S. When you call our toll-free reservation line 1-855-555-5555 TODAY please ask our customer assistance specialists how you can join in our famous “TOP 100” New Year’s Eve Party attended by One Hundred Movers and Shakers of corporate America. Reservations limited. Special conditions apply. Tell'em Shirley has sent you.


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