How to Write Marketing Copy for Restaurants

© Ugur Akinci

Restaurants, cafes, bistros, pizza joints need a lot of marketing. Just look at your daily mail delivery and you’ll see at least a couple pieces of mail sent by your local food establishment who would like to have nothing more than your presence at their premises, the sooner the better.

Writing for restaurants and other companies that serve food retail is a good writing niche within copy writing.

Here are some phrases you can use if you’d like to specialize in that kind of copy:

… for people who love life as much as they love fine dining

… with compliments of the chef

… served with love

… a haven for good food, friends and fun for the whole family

… indulge your higher taste to your heart’s content

… we raise our glass to your health, happiness, and prosperity!

… memorable times, memorable toasts

… refined atmosphere, sophisticated cuisine, five-star ambiance

… fresh seafood flown in daily direct from [CITY]

… artfully prepared [DISH NAME], served with elegance and pride

... an evening of fine dining at...

... a private multi-course extravaganza...

… an 18 oz steak prepared right and served with a sizzle you’ll remember

… finest wines from our vintage cellar

… chicken, lamb, fish entrees with a sinfully delicious dessert bar

… you’re invited to indulge in the just rewards of your hard work, after work or over the weekend

… variety of side salads, healthy slurpees and juices

… prepared only with organic and local gradients

…food for all kinds of tastes: classic, New Age, French or [CUISINE NAME]

… discover the new world at the tip of your fork

… visit our award-winning kitchen and our world-class staff

… spirited selection of entrees, the pride of [COUNTRY] cuisine

… a gastronomic festivity for all your memorable moments

… bold adventurous flavors locked in by our house-special [NAME] sauce

… a wholesome experience in well-being for every budget

… love and care is the secret ingredient of every recipe in our kitchen

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