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How to Write Health-Related Copy How to Write Direct Mail or Marketing Copy for Plastic and Cosmetic Surgeons© 2010 Ugur AkinciPlastic and Cosmetic Surgeons spend a lot of money on advertisement. Especially in large metropolitan centers where a lot of "Baby Boomers" and seniors live, plastic surgeons send out a lot of direct mail pieces and use all kinds of media to advertise their specialized services. These surgeons have different sub-specialties that you need to emphasize in your copy. They are not the same. There are , for example, plain old "cosmetic surgeons." Others specialize in "reconstructive" or "vein" surgery. There are "ocuplastic" surgeins who are also opthalmalogists at the same time. There are those with a dermatology degree and specialize in skin resporation surgery. When writing marketing copy for plastic and cosmetic surgeons make sure to include the basics in your copy: If you have any, include testimonials from real patients as well. Testimonials are very effective when followed by a real name and last name, and city and state.
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