Direct Mail Fundraiser Letter - Advanced Research Hospital of NYCHow to Write Commercial Copy DISCLAIMER: All names, places, and events in the following direct mail fundraiser are fictitious. Any resemblance to living persons, events or places are purely coincidental. Elaine Z., a pretty girl with a heartwarming smile, was diagnosed with leukemia when she was only 4 years old... (Treated successfully, now Elaine is a successful heart surgeon at Saint Patrick General Hospital.) Carlos B. was hospitalized with retinoblastoma (eye cancer) at 10th grade and had to quit his football team... (Ten years later, Carlos, with 20/20 vision, is a lead sportscaster for XYZ Network’s ActionSports Channel.)
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A child is a promise waiting to unfold... But did you know that more children between the ages of 1 and 15 die of cancer today than any other illness? The good news is, thanks to advanced research and clinical improvements, 70% of all children’s cancer cases are cured. Here at the ADVANCED RESEARCH HOSPITAL of NEW YORK CITY we are relying on you to improve our success rate to a full 100%. You can make a difference by donating TODAY. What We’ve Accomplished, Thanks to Our Donors Here is a partial list of what we’ve accomplished within the last five years thanks to the donations of generous patrons like you: 894 poor children with cancer were treated FREE of charge. 403 other young patients were allowed deep discounts to help them complete their treatments. Thanks to your donations, NOT A SINGLE PATIENT was turned away for lack of financial support or medical coverage and we are proud of that. (No wonder we were selected “New York’s Best Children’s Hospital” 8 years in a row by New York Medical Times…) “Our son Nicholas was given two more weeks to live when we brought him to the ADVANCED RESEARCH HOSPITAL. Five years later, he is now the star of all the stage plays at his middle school.” – K. Fuyorawa, River City, MO Nobel-prize winner Dr. Mary Paplan has joined our institution to lead our internationally renown Clinical Pediatric Research Lab to find new cures and treatments. The Research Lab, under the able leadership of Dr. Paplan, has already filed for 3 new patents which have since then improved our treatment rate even further. A new sparkling wing added to our hospital, Ethel Barbizora Rehab Center, equipped with the latest rehabilitation medicine technologies, helped the full rehabilitation of 1,356 young patients. “Tears and prayers are not enough to express our gratitude for the kind of loving care and attention that went into our daughter’s treatment at your hospital. Please let us know what we can do for you…” -- J. and T. Solakowitz, Brandon, NJ Our new MOBILE DIAGNOSIS VANS now take diagnostic help to where it’s needed. Thanks to such advance canvassing, 97 early cancer cases were diagnosed and treated successfully. “Please accept this $700 we have raised at our PTA Clambake Fest for your hospital. Our twins are alive today thanks to your care.” – M. Boursack, Mimosa, FL Your generous donations allowed us to set up a CORPORATE MATCHING PROGRAM where giants of American business like DRS Bank, Premium Cola and California Softcode and many others have agreed to match your donations on a one-to-one basis. That is, for every dollar you donate, our corporate donors have guaranteed to donate another dollar towards curing children’s cancer. “As the Governor’s Office, we are proud to be associated with ADVANCED RESEARCH HOSPITAL’s outreach program to help those kids in need of advanced cancer treatment.” – Carlita Corason, Assistant to Gov. Brombeck Donate TODAY!We’re not finished with our work here to save children with cancer and you can help by DONATING TODAY.
Your donations will… PAY IN FULL the MEDICATIONS of 34% of our patients who do not even have any medical insurance. Expand out existing BED CAPACITY from 385 to 500 in order to accommodate the kids on our long waiting list. Purchase CANRAY SCANNER, the world’s most advanced gamma-ray scanner which costs a whopping $7 million but is indispensable for detection of brain and spinal cord tumors in children. We would like to be the first in the Nation to offer this level of advanced care to our youngsters in need. Add three more MOBILE UNITS to focus exclusively on early cancer detection in the disadvantaged neighborhoods of the New York City and the Native American Reservations of New York, New Jersey and Connecticut. Finish the construction of our FIRST HOPE GUEST HOUSE, reserved for the families of those patients who travel from other parts of the country and do not have the means to pay for their own boarding in expensive New York City. Expand our award-winning EAT FRESH HAVE FUN educational outreach program designed to teach school age children how to eat healthy nutritious food and eliminate “junk” from their diets. This 10-year program which has been received with open arms by three school districts in New York City is poised to bring similar preventive benefits with your help to all the other school districts of the State. “This year we have decided to donate the proceeds of our Annual 1,000K Charity Bike Ride to your hospital because we believe in your good work to make cancer a disease of the past .” – Midwest College Bike & Track Club Donate TODAY! We urge you to join our thousands of donors all across the United States by donating generously to the ADVANCED RESEARCH HOSPITAL of NEW YORK CITY to help continue our fight against all kinds of childhood cancers. Suggested and typical donation is $100 but all contributions are gladly welcomed.
1) Call our toll-free number 1-855-555-5555 right away. Our cheerful volunteers Scott, Jane and Guptah will be happy to assist you. For your convenience, we accept MASTER, VISA, AMERICAN EXPRESS, DINERS and all other major credit cards. NOTE: Your name, address and other personal information are held in strict confidence and not shared with any other third parties. We guarantee that. 2) Visit out web site http://www.advanced-research-hospital.com/ and click on the DONATE TODAY button to donate through our 100% SECURE web site by using your credit card. 3) Write your donation CHECK payable to “ADVANCED RESEARCH HOSPITAL” and mail it TODAY to “ARH, 1001 Research Boulevard, New City, NY 11111.” Make a difference and act TODAY because our kids are relying on you. We thank you in advance for your generous help and gentle heart. Sincerely yours, (signature)
P.S. Your charitable donation may be tax deductible. P.S.S. ADVANCED RESEARCH HOSPITAL has cured over 5,000 children with leukemia and other kinds of cancers within the last 10 years but the need to expand our services is greater than ever. Did you know that we have treated 894 poor children with cancer FREE of charge? Thanks to your donations, NOT A SINGLE PATIENT was turned away for lack of financial support or medical coverage and we are proud of that. Donate TODAY to bring the light of hope to the bright beacons of tomorrow – our children. Have a Great Tip, Photo or Comment About This Topic?Do you have a great tip or photo about this? Something that you believe we should read or see? Contribute and share it today! |