How to Write a Fundraiser LetterCommercial Copy | 19 Questions to Ask How Much Donation to Ask for in a Fundraiser Letter How to Write a Thank You Letter for Money Donations Received How to Write College Alumni Fundraiser Letter Direct Mail Fundraiser Letter - Advanced Research Hospital of NYC Fundraising letters come in many varieties. Before writing one or asking your copywriter to draft a fundraiser letter for your organization, perhaps you might want to consider the possibilities: 1. An ACQUISITION letter is sent to new a new list of prospects who have never contributed any donations to your organization. 2. A WELCOME letter goes to those who have just joined your organization or sent in their first donations. A warm little welcome message goes a long way in terms of donor or membership loyalty and interest. 3. A SPECIAL APPEAL letter urges your donors to contribute an additional amount for a special and worthwhile cause, perhaps one with a deadline on it. 4. A YEAR-END APPEAL letter is a common one sent out by thousands of organizations every year and people contribute simply because it's a special gift-giving time of the year when we feel especially generous and altruistic. 6. The UPGRADE APPEAL letter asks the existing donors and/or members to ratchet up their support and move on to an even more exclusive circle of benefactors. 7. The RENEWAL letter is the one we are all very familiar with, especially those of us who subscribe to magazines. Membership renewal letters are also sent out by countless organizations all across the USA to renew commitment and raise new dollars. All these letters have a different format and need to be written with a technique, style and voice appropriate for the audience and fit the specific purpose. Before deciding to hire a copywriter, consult with a professional writer to make sure that your valuable resources will generate the expected maximum return. And that starts with first deciding on exactly which type of fundraising campaign to launch. To read more about these different types of letters, I higly recommend Mal Warwick's authoritative book on the subject: How to Write Successful Fundraising Letters Have a Great Tip, Photo or Comment About This Topic?Do you have a great tip or photo about this? Something that you believe we should read or see? Contribute and share it today! |
