How to Write Direct Mail Copy
How to Write Commercial Copy Direct mail copy is still live and well. Proof: just check your mail box. Even in this day and age of the Internet, a lot of products and services still rely on direct mail for success. How to Write Direct Mail Copy to Sell Successfully to Skeptical Prospects How to Write Direct Mail or Marketing Copy for Dentists How to Write Direct Mail or Marketing Copy for Plastic and Cosmetic Surgeons How to Write Direct Mail Copy for a Yoga Studio Direct Mail Fundraiser Letter - Advanced Research Hospital of NYC How to Write Restaurant Direct Mail Copy How to Write a Massage Brochure USP (Unique Selling Proposition) MLM (Multi Level Marketing) Sales Kit How to Write Copy for Upper Scale Demographics How to Turn a Liability into an Asset in Your Marketing Copy There are two main reasons why anybody buys anything: 1) To avoid pain; also referred to as the "fear factor." What's keeping your customers awake at night? If you know that you can write the copy that sells the product. All "promise of youth" products (skincreams, etc.), all diet and weight-loss programs are based on this principle. We all want to be healthy, young, and avoid sickness and death for as long as possible. Thus we buy the products that come with that "no pain" promise. Same goes with financial service products that promise us to prevent foreclosure on become millionaires. 2) To experience pleasure; also referred to as the "greed factor." This explains why most of the time people do NOT buy what they need but what they WANT. If you know what your customers want you can write the copy that sells the product. For example, here is a copy from an ad advertising a Redskins Fan Cruise program: Now, do you really NEED this cruise? Of course not. But do you WANT it? Of course, especially if you're a Redskins fan. Why? Because you'll be the "envy of family, friends and colleagues"... and "you'll return with stories only you can tell" What a pleasure! This is excellent sales copy written by a top professional who knows how to sell according to the "pleasure principle." Have a Great Tip, Photo or Comment About This Topic?Do you have a great tip or photo about this? Something that you believe we should read or see? Contribute and share it today! |