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How to Write Commercial Copy

How to Write Health-Related Copy

How to Write Direct Mail or Marketing Copy for Dentists

© 2010 Ugur Akinci

Dentists spend a lot of money on advertisement. Especially in large metropolitan centers where competition among medical service providers is high, dental professionals send a lot of direct mail pieces to residential addresses and/or place advertisement and commercials in all kinds of media.

Cosmetic and Restorative Dentristry practitioners are prime targets among all dentists for your copy services. Don't hesitate to give them a call to see if they need any good marketing copy these days.

When writing marketing copy for dentists don't forget to include the basics:

  • Degrees, Training, and Professional Certificates

  • Membership and Associations

  • Dental Specialty and/or any Special Technology Used

  • Hobbies and items of "Human Interest"

  • Emergency Hours (if any)

  • Any Other Languages Spoken? (Se Habla Espanol?)

  • The insurance plans accepted (if any)

  • Credit cards accepted (if any)

  • Web site, phone, and way to contact

  • Address and Map

    Phrases to use in your copy:

    Comprehensive exam

    Prosthodontist

    Dentures and Partials

    Implant Dentistry

    Friendly service for all ages

    Dental laser technology

    Sedative Nitrous-Oxide No-Pain Dentistry

    Cosmetic dental diagnosis

    Tooth Whitening

    Pediatric Dentistry

    Bonding and Veneers

    Preventive Dental Therapy

    Invisalign (Invisible Braces)

    Children's Painless Dentistry

    Emergency Dental Services 24-7

    Crowns and Bridges

    Orthodontics

    Periodontics

    Dental Implants

    Root Canal Therapy

    Wisdom Tooth Extraction

    Surgical and Laser Gum Treatment

    Dental and Gum Cleaning

    Molar Tooth Capping

    Eco-Friendly Dentistry (NO latex, sodium laurly sulfate or gluten)

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