How to Write Commercial CopyCommercial copy writing is a demanding and well-paying craft. It's chief purpose is to sell something. Sometimes, as in direct mail writing, copy writing does not even pretend to hide it's main mission and it screams "buy now!" in your face. But other times it’s more subtle, as for example the case with an "information brochure" or a series of autoresponder letters. Here are some well-known formats of commercial copy writing: You'll find detailed instructions on each of these commercial copy styles as we continue to build up this web site in the days and months ahead. Please check back often to take advantage of the last free updates. How to Get Rid of the "Me-We" Language How to Document the Features and Sell the Benefits How to be Specific When Writing Copy How to Write Landing pages and Micro-sites How to Write Direct Mail Envelope Teasers How to Write Direct Mail Copy for Upper Scale Demographics How to Write a Home Cleaning Service Direct Mail Postcard
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