How to Write Articles for an Article Marketing Campaign
In case you have not heard the term before, "Article Marketing" refers to the online marketing method in which you write informative original articles and post them on the Internet, with each article containing your contact or marketing information at its footer. Hopefully if and when the reader likes what you have given them for free, they'll reward you by clicking the hot-link you've provided in the footer and either subscribe to your ezine or buy your product or service. It's a give-and-take method. You give free quality information. In return, the readers give you their traffic, and hopefully, their business. Article Marketing a long term marketing method that seems to have negligible results in the short run. But in a matter of a year or two, an article marketing campaign can become a formidable juggernaut, bringing you more traffic than you can handle. It all depends… whether you're doing it properly. Here are 6 time-tested techniques and recommendations that I've learned during the trial-and-error article marketing efforts of my own. They are hard-earned principles that I apply myself during my own article marketing campaigns. A PERSONAL NOTE: What you will read here about article marketing is more than academic or "theoretical" insights. Since 2006 I've been writing articles at a good clip with the specific purpose of marketing my own information products as well as those of others. For example, so far I've published over 650 articles on Ezine Articles alone. I'm not counting at least another 450 that I've published on numerous other article marketing sites like American Chronicle, HubPages, Web-Site Articles or Xomba. I've learned a lot during these years by making all the mistakes you can imagine under the sun. This web report is a compilation of all the hard-earned lessons I've learned. May you learn from them and prosper! A NOTE ON TERMINOLOGY: Throughout this report I've used the third person singular male pronoun "he" to refer to anonymous others just for the sake of convenience and to avoid the awkwardness of using the composite pronoun "he/she" or the grammatically wrong "they" that I see sometimes used these days. As a married man who loves and respects women and considers himself a "feminist," I apologize from all my female readers in advance and take refuge in their tolerance and understanding. 1. Method – 2 main methods of writing articles. Select one and stick with it. 2. SEO – Optimize your articles properly for the search engines. 5. Recycling – Recycle your articles through this "Dynamic Recycling" method. 6. Integration – Integrate your article marketing with social networking sites.
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