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How to Write Niche Article Content in Modules

How to Select an Article Writing Method

How to Write "Article Marketing" Articles

How to Write Health Newsletter Articles

© 2009-2010 Ugur Akinci

Internet is a platform where good content is rewarded, no matter which writing method you choose.

That's the good news.

The bad news is, the Internet users got too well-informed and too sophisticated to be pleased by just cut-and-paste recycling of platitudes. Your return for such mediocre efforts will be so infinitesimal that it won't be worth your time and effort.

Mediocrity is just a huge waste of time when it comes to content.


Here are two things to concentrate on to write fresh engaging content: FACTS and DETAILS.

Compare the examples below:

  • True but uninspiring and flat fact: "The sun rises from the East." (duh!)

  • True, interesting and sharp fact: "Eskimos use 15 different words for snow."

    You must of course avoid this kind of writing like the plague:

  • Interesting and sharp but incorrect fact: "President Barack Obama is a Muslim."

    Again, when it comes to details, the more and fresher the better, provided it's also CORRECT.


    Compare:

  • No detail at all: "I love to shop."

  • Run-of-the-mill details: "I love to shop for shirts and boots."

  • Unusually sharp details: "I love to shop for azure-blue mohair shirts with bone buttons and crocodile-skin Armadillo boots.”


    Niche-Tuning Your Content

    Writing specific, sharp copy that draws pictures in the imagination of your readers is important. (You can learn 101 techniques to accomplish that in my book “101 Ways to Power-Up Your Writing”.)

    You also need to fine-tune your article copy towards a specific niche.

    Let's say you wrote an article on “How to find a job you like?” At this writing, 42 million people have searched Google for this key phrase. Obviously it's a hot topic and generates a lot of searches. However, this also means that there are also a lot of people offering advice on the same topic.

    So, how can you cut through the competition? Simple: by creating one or more niches for yourself by trying out different variations of the same idea.

    For example, how about “How to find a job you like as an actor?”

    You can follow that with “How to find a job you like as a writer?” Then, perhaps “How to find a job you like as a cook?”

    You can end up writing dozens of niche-tuned versions of the same article and post them on the Internet.

    That way you'd get the benefit of the numbers: the more articles you have out there posted, higher are the chances of your links getting clicked by willing visitors.

    Secondly, with every article you'd also maximize your chances of showing up higher on the search results for those keywords because there would be comparatively fewer articles addressing the same specialized niche that you're addressing.

    But what's a good way to derive a series of niche-tunes articles from a basic template? The answer is:Modularization

    You write your article in easily identifiable sections, or “modules.” Then you adapt the modules according to the specific needs of the niche in question.


    Example 1 – “Job Interview” articles

    For example, let's say somewhere in your article you're talking about the importance of “dressing well” for that all-important job interview.

    If the article is written for stock brokers, it'd make sense to recommend them to dress in dark gray or blue suits; a no-neckline white blouse for women and a white dress shirt for men; a dark color necktie for men and perhaps a pearl necklace for women; etc.

    If however the article is about actors, make sure they stay away from stogy three-piece suits. As long as they don not wear anything torn and smelly, it's okay to be casual and comfortable. Khakis and corduroys and even jeans are perfectly acceptable for actors heading for a job interview.

    A freelance writer might select something in between – let's say, a slacks or a knee-high skirt and a dark color sports jacket, a clean pressed blue or white short/blouse, without a neck tie or pearl necklace. No perfume. Etc.

    You get the idea? We are still writing how to dress up for an interview but the module details are adapted for the specific niche in question. That's what I mean by “niche-tuning” an article.


    Example 2 – “Organic Cooking” articles

    Let's say you are writing an article on how to cook organically. Your article consists of the following “modules”: Ingredients; Preparation; Serving.

    You can easily generate a number of ethnic-niche cooking articles from these modules by fine-tuning the contents: “Mediterranean Organic Cooking”, “Chinese Organic Cooking”, “Jewish Organic Cooking”, “Cajun Organic Cooking”, etc.

  • Ingredients: replace with those specific for Mediterranean, Chinese, Jewish, Russian, etc. cooking.

  • Preparation: replace with Mediterranean, Chinese, Jewish, Russian, etc. recipes.

  • Serving: replace with appropriate table design, plate and silverware suggestions for Mediterranean, Chinese, Jewish, Russian, etc. households.

    What remains unchanged are all those sections about “why eat organic?”, “nutritional values of fruits and vegetables”, “what you should know about red meat, poultry and fish?” “10 Cooking Resources you should know”, etc.

    1. Method – 2 main methods of writing articles. Select one and stick with it.

    2. SEO – Optimize your articles properly for the search engines.

    3. Content – Content is king. How to write memorable articles that your readers will remember and share with others.

    4. Footer – don't blow it!

    5. Recycling – Recycle your articles through this "Dynamic Recycling" method.

    6. Integration – Integrate your article marketing with social networking sites.

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